BRANDING & LOGO DESIGN

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".

Wikipedia, the free encyclopedia describes brand identity as;

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand, and by extension the branded company, organization, product or service.

The brand owner will seek to bridge the gap between the brand image and the brand identity. Effective brand names build a connection between the brand personalities as it is perceived by the target audience and the actual product or service. The brand name should be conceptually on target with the product or service (what the company stands for). Furthermore, the brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a products brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand.

Brand identity needs to focus on authentic qualities, real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics. Managing the whole organization to this purpose is called Integrated Marketing.
Logo Design.


Get the logo you want in as fast as two weeks.

We use a proven process that involves your input. You could get your new logo in as fast as two week, but it's up to you on how quickly you want to go through our design process. Get a look at why Jungle Computer may be the only choice for your logo.

The WILD1 Logo Package Includes:
   A Designer Chosen For Only Your Project
   Six (6) Logo Concepts
   Twenty (20) Revisions

This package is perfect if you need different logo ideas, and feel you may need several rounds of revisions to try new fonts or different colors.

Once you approve the final version of your logo, we will work fast to make all the different file formats needed.

After you approve your final version, your finalized logos will be available for download from our website.